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9. Track Initial Investment Funding in Your CRM from InvestNext

Update CRM deals automatically when an opportunity receives its first investment in InvestNext.

Updated this week

What This Automation Does

This automation updates an existing deal in your CRM when an opportunity in InvestNext receives its first investment. It ensures your CRM reflects the moment funding begins without requiring manual updates.

By syncing initial investment activity to your CRM, your team can track funding milestones, monitor deal momentum, and maintain accurate deal records across systems.


When You Should Use This

Use this automation if you:

  • Track fundraising or investment opportunities in InvestNext

  • Manage deal pipelines or investor activity in a CRM such as HubSpot

  • Want your CRM deals to reflect when funding begins

  • Need better visibility into investment milestones within your CRM


How the Automation Works

At a high level, this automation follows three steps:

  1. An opportunity receives its first investment in InvestNext

  2. Zapier detects the initial funding event

  3. The corresponding deal in your CRM is located and updated

This ensures your CRM reflects when fundraising activity begins for each opportunity.


Step-by-Step Setup Instructions

Step 1: Create a New Zap in Zapier

Log in to Zapier and click Create Zap to start building the automation.


Step 2: Configure the InvestNext Trigger

  1. Select InvestNext as the trigger app

  2. Choose Initial Funding for Opportunity as the trigger event

  3. Connect your InvestNext account if prompted

  4. Test the trigger to retrieve a sample funding event

Testing the trigger allows Zapier to pull example data used for field mapping later.


Output Data

Below is an example of the data output from an Initial Funding for Opportunity. The Opportunity ID will be used as the unique identifier for updating respective stages in your deal pipeline.


Step 3: Find the Matching CRM Deal

  1. Select your CRM (for example, HubSpot) as the action app

  2. Choose Find Deal as the action event

  3. Configure the search to locate the deal using the InvestNext Opportunity ID

This step ensures the correct CRM deal is located before updating it.


Step 4: Update the CRM Deal

  1. Add another action step in Zapier

  2. Select your CRM again as the action app

  3. Choose Update Deal as the action event

  4. Map relevant opportunity or funding fields to CRM deal properties


Step 5: Test and Turn On the Zap

  1. Run a test to update a sample deal in your CRM

  2. Confirm the deal record updates correctly

  3. Turn the Zap On once everything looks correct

After activation, CRM deals will automatically update when an opportunity receives its first investment.


Common Issues & Troubleshooting

Deals are not being updated

  • Confirm the Zap is turned on

  • Verify the CRM deal contains the correct InvestNext Opportunity ID

  • Check Zapier run history for errors

Funding updates do not appear in CRM

  • Confirm the trigger event is correctly configured

  • Test the Zap using a recent funding event from InvestNext


Notes & Limitations

  • This automation updates deals associated with InvestNext opportunities

  • The CRM deal must contain the InvestNext Opportunity ID to match records correctly


Related Automations

  • Create CRM Deals Automatically When New Opportunities Are Added in InvestNext

  • Keep Your CRM Deal Pipeline in Sync with InvestNext Opportunity Stages

  • Automatically Update CRM Deals with Accreditation Status from InvestNext

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